⚡ INTRO: Why Most Actors Are Blind to Their Power
Let me hit you with a truth most actors avoid:
If you don’t know your casting type, you’re invisible.
Not mysterious. Not versatile.
Invisible.
Casting directors don’t have time to decode you.
They need to see you — clearly — and know exactly where you fit in the story.
If you don’t make that choice for them, they’ll make it without you.
🎭 MY STORY: From “Versatile” to Bookable
Early in my career, I kept hearing:
“You’re really versatile!”
“You could play anything!”
And I wore that like a badge of honour. Like it meant I was talented.
But guess what? I wasn’t booking.
Because versatility is a great long-term goal.
But at the start of your career, it’s not clarity. It’s camouflage.
The moment I got honest about how the industry saw me — and started owning it — everything changed. I stopped trying to prove I could do everything, and started positioning myself as a must-have for specific roles.
That’s when the doors started opening.
💥 THE MYTH: “I Don’t Want to Be Pigeonholed”
Let’s kill this once and for all:
Knowing your casting type doesn’t limit you. It launches you.
Actors fear being “boxed in.”
But here’s the thing: You’re already in a box.
You just haven’t labelled it — which means casting directors can’t find you.
You’re not being typecast.
You’re being positioned. Strategically.
That’s how the industry works. And you can either resist it, or ride it.
🧠 THE SHIFT: Be the Specialist First, Not the Generalist
In my Master Your Casting Type masterclass, I teach actors how to flip the script on casting.
➡️ You’re not waiting to be picked — you’re deciding where you belong.
➡️ You’re not “hoping” to be seen — you’re making yourself castable.
➡️ You’re not just “playing roles” — you’re filling gaps in the industry.
Because when you know exactly who you are on screen, you stop trying to prove it — and start owning it.
💡 PRACTICAL VALUE: 3 Casting Type Breakthroughs You Can Use Now
1. Study Your Competition
Find 3 actors who consistently book roles you know you could play. Study their headshots. Showreels. Credits. What do they lean into? That’s not copying — that’s positioning research.
2. Check Your Spotlight CV With Fresh Eyes
Ask yourself: If I knew nothing about me, could I tell what I’m castable as — within 3 seconds? If not, you’re blending in. Time to get specific.
3. Don’t Just Pick a Type — Prove It
Every actor says “I can play gritty cop” or “romantic lead.”
But is your headshot telling that story? Is your reel? Is your energy?
Own the type — in everything you present.
🔥 FINAL CHALLENGE: Own the Frame Before You Break It
Here’s the challenge:
Stop waiting for someone else to define your place in the industry. Define it yourself.
Because once you own your casting type —
you get cast.
Once you’re bookable —
you become versatile from a position of power.
Know your zone. Own your lane. And the industry will finally see what you bring to the screen.
📌 Ready to finally master your casting type and make yourself bookable?
In my £9 Master Your Casting Type Masterclass, I’ll walk you through:
✅ How to research, clarify, and lock in your true casting
✅ How to upgrade your headshots, CV, and reel to match it
✅ How to speak confidently about your casting in emails, networking, and auditions
✅ How to stop hiding behind “range” and start working with purpose
🎯 Grab it now for just £9 — and turn your type into your tool.



